The Expo Impact Team

Edward Bodkin - Expo Impact

Edward Bodkin

Co-Founder- Australia & NZ | Video Creation & Marketing Specialist
We started Expo Impact to help exhibitors turn their trade show presence into powerful marketing content.

With a background in journalism and video production for brands like the BBC, Bloomberg, Canon, and Amnesty International, I know how to craft story-led videos that cut through the noise.

I’ve spent years teaching teams how to confidently create video content — fast.

Now, I bring that same expertise to trade shows, helping exhibitors capture attention, keep leads warm, and boost ROI with short, engaging videos filmed on-site.

On days off, you’ll find me free-diving or ocean swimming on Sydney’s northern beaches.

Sam Robinson - Expo Impact

Yvonne Power

Regional Lead – Spain, UK & Ireland | Partnerships & Brand Engagement

With over 10 years’ experience across marketing, events, and travel, Yvonne leads Expo Impact’s outreach and partnerships in Spain, the UK, and Ireland. Based in Madrid but having lived all over Europe, she brings deep local insight and a strong international network to her role, helping us connect with the right trade shows and organisers.

Yvonne’s multi lingual and skilled background includes brand strategy, social media marketing, and video production for cultural and tourism initiatives. She works closely with organisers to unlock new revenue streams, improve exhibitor satisfaction, and extend the life of trade shows through engaging, post-event content.

Sam Robinson

Co-Founder- Europe & UK | Video Creation & Marketing Specialist

I'm a Video Strategist, Director of Wild Bunch Media and co-founder of Expo Impact. Story, script and purpose are at the heart of all good content creation.

Over the past 16 years, I’ve directed and produced award-winning TVCs, documentaries, tutorials, and digital campaigns — from concept to final cut.

I’ve worked with brands like MTV Travel, Facebook, BBC Online, Land Rover, Sainsbury’s, and plenty of startups looking to stand out with smart, story-led content.

I bring a mix of creative direction, video strategy, and digital marketing to every shoot — helping businesses not just look great on camera, but use video to actually grow.

At Expo Impact, I help exhibitors turn their trade show presence into powerful, results-driven content.